The company's purpose is to develop all activities in the agricultural, wine and viticulture sectors, including in particular the trade in wines, import, export, viticulture and oenology work in the broadest sense, winemaking, bottling, cellar work, the purchase and sale of wines and other wine products. It organizes and promotes events directly or indirectly related to these activities. The company may, in Switzerland or abroad, carry out all activities, create branches, acquire or establish companies with an identical or similar purpose, assume participations in all companies, engage in all financial, movable or immovable transactions and conclude all contracts that serve to develop its purpose or are directly or indirectly related to it.