The company's purpose is to trade in goods of all kinds, to mediate goods transactions, and to take over products and goods on a distribution, franchising, or licensing basis. Furthermore, it aims to develop and/or acquire and globally exploit patents, manufacturing processes, and trademark rights in the field of non-alcoholic beverages, as well as to manufacture and sell beverages and other products. It provides consulting services in the areas of management, strategic planning, marketing, organization, and real estate, and aims to provide business and personal coaching. In addition, the company can conduct all business that is suitable to promote or facilitate the development of the company and the achievement of its purpose, such as establishing branches in Switzerland and abroad, participating in companies of a similar nature in Switzerland and abroad, acquiring and selling real estate. It can also provide financing for its own account or for third-party account, as well as guarantees and sureties for subsidiaries and third parties.