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DirectoryBusiness & Technical ServicesMarket Research InstitutesLucerneblue eyes marketing gmbh
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blue eyes marketing gmbh

Summary

About the company

The core activity of blue eyes marketing is the implementation of market research and consulting in the field of information procurement, particularly target group analysis, advertising effectiveness analysis, customer satisfaction, employee satisfaction and psychographic insights. The company also provides strategic consulting and support in optimizing marketing, advertising, sales and personnel.

AI-generated
Offering

Products & services

Industry:Market Research Institutes
✓ Offered5
Market Research
Market research projects with online surveys, personal interviews, focus groups and one-to-one discussions; from target group selection and questionnaires through to evaluation and analysis.
Psychographic Target Group Analysis (BlueMind Psychografie Pool)
Psychographic target group analyses based on more than 30’000 interviews; evaluations of motives, values, needs, channels and audience wastage for marketing, communications, brand management and sales.
Senior Barometer
Regular barometer for the 60plus generation with psychographic analysis; supplementary customer questions per survey wave, as well as insights into attitudes, motives and purchasing behaviour.
Advisory Workshops for Your Own Market Research Projects
Tailor-made workshops for creating questionnaires, conducting surveys, technical survey methods and analysing collected data; including supported partial outsourcing solutions.
Psychographic Employer Branding
Employer branding consulting with a psychographic approach, driver analyses, segmentation of applicants by mindset and outreach to Gen Z as well as career changers.
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Location

Weystrasse 26
6006 Lucerne

At a glance

Legal form
Limited Liability Company
UID
CHE-114.832.295
Founded
2009 · 17 years
Last commercial register change
August 28, 2019
Employees
11 to 20

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