The core activity of bly GmbH is the creation and implementation of individually tailored online campaigns for customers, with the goal of effectively and efficiently reaching the target audience and achieving measurable successes. To this end, the company develops and utilizes its own technologies, such as "Ads-2-Reach" and "Predictive Analysis", to improve the placement and visibility of companies in the digital market. The activities include, among other things, the creation of retargeting campaigns, accompanying users on their virtual "Customer Journey" and analyzing purchasing behavior, consumption needs and interests.