Consulting in the production and marketing of consumer goods and durable goods, the marketing of these products, direct and indirect intermediation, also through the assumption of commercial representation mandates, of the aforementioned products, promotion through merchandising activities and, more generally, any other marketing activity of the aforementioned products, the conduct and execution of market research, surveys and statistics in the sector of the aforementioned products. The activity may be carried out both in Switzerland and abroad and addressed to customers belonging to the channels of Organized Large Distribution, Discount, Catering and Industry. The company may also carry out any industrial, commercial, financial (provided it is not towards the public), movable and immovable property operations; it may assume and hold participations, both directly and indirectly, and open branches, both in Switzerland and abroad.