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© 2026 cohaga AG · All Rights Reserved · St. Gallen, Switzerland · Imprint745,887 companies indexed · Last updated: today
DirectoryBusiness & Technical ServicesMarket Research InstitutesLuganoNielsen International SA
Nielsen International SA Logo
Verified· 3 sourcesTrust Score
Summary

About the company

Nielsen International SA provides audience measurement, data and analytics to quantify audience behavior across channels and platforms. Its offerings include cross‑media measurement (Nielsen ONE), media planning, marketing optimization, Gracenote content metadata and panel‑based data services.

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Offering

Products & services

Industry:Market Research Institutes
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Nielsen International SA

✓ Offered4
Audience measurement
Audience measurement, data and analytics for media in Switzerland, including cross-media measurement, digital measurement, TV & streaming measurement and audio measurement.
Media planning
Media planning solutions, including audience segmentation, market intelligence and scenario planning for campaign and media decisions.
Marketing optimization
Marketing optimization solutions for campaign measurement and marketing outcomes, including sports and games-related measurement.
Content metadata
Content metadata services for audio, sports and video, including contextual video data.
Trust & reputation

ranQ Trust Score of Nielsen International SA: 4.4 out of 5.0

Trust Score4.4/ 5.0

Very high

x

Data basis 96% · As of October 2026

Nielsen International SA scores 70.6 out of 100 points in the Reputation area of the ranQ Trust Score. This area carries 42% of the weighting.
x
CriterionValueWeight
  • Review quality: The average rating across all connected sources, smoothed against the industry mean. So 5.0 stars from three reviews do not outrank 4.7 from three hundred.67.424%
  • Review volume: The number of reviews across all sources. The scale is logarithmic: the first reviews count the most, and the maximum is reached at 50 reviews.58.610%
  • Review recency: The age of the most recent review. Two-year-old reviews deliberately sit in the middle, because that is normal for Swiss SMEs. Only after three years without a new voice does the value drop markedly.95.08%
Nielsen International SA scores 92.3 out of 100 points in the Substance area of the ranQ Trust Score. This area carries 28% of the weighting.
x
CriterionValueWeight
  • Establishment: Years since founding or brand launch, logarithmic. The maximum is reached at 15 years.100.012%
  • Company size: The headcount band, researched by ranQ or stated by the company. It is scored in steps rather than by head count, because the data only provides bands.82.07%
Nielsen International SA scores 85.0 out of 100 points in the Identity area of the ranQ Trust Score. This area carries 22% of the weighting.
x
CriterionValueWeight
  • Verification: Official register entry (commercial register with UID or professional-body record, 55 points), confirmed domain (20 points) and confirmed ranQ profile (up to 25 points, depending on completeness).85.022%
Nielsen International SA scores 100.0 out of 100 points in the Visibility area of the ranQ Trust Score. This area carries 8% of the weighting.
x
CriterionValueWeight
  • Website authority: Ahrefs' Domain Rating measures, on a scale of 0 to 100, how strongly a website is linked from other websites. For Swiss SMEs the range up to 40 is typical; the maximum is reached at 35.100.04%
  • Media authority: No data point — the criterion is taken out of the weighting and does not lower the score.—4%
Qualifications+0.00

Nielsen International SA reaches a ranQ Trust Score of 4.4 out of 5.0 — rated «Very high». The rating draws, among other things, on 4.4 out of 5 stars from 9 customer reviews. The data basis is 96%, so the score is backed by part of the criteria. As of October 2026.

The Trust Score cannot be bought and is calculated from publicly verifiable data.

Reviews

Aggregated rating

Aggregated rating
4.4
of 5

Aggregated from 9 reviews across all connected sources

Sources
GGoogle4.49
★TrustpilotSoon
PProvenExpertSoon

Further sources are added continuously and factored into the ranQ Rating.

Knowledge

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Location

Via Cassarinetta 25
6900 Lugano

At a glance

Legal form
Corporation
UID
CHE-107.426.027
Founded
1992 · 34 years
Last commercial register change
October 1, 2026
Employees
21 to 50
Legal form: Graded by liability and disclosure. The weight is kept small: a sole proprietorship is not a dubious company, it is just liable differently.
100.0
6%
  • Branch offices: Branch offices linked in the commercial register. Having none is normal and costs no points.70.03%
  • Full methodology

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