The purpose of the company is to operate an online shop and trade in clothing, shoes, jewelry, accessories, and all kinds of fashion items. Additionally, the purpose includes the development, design, production, marketing, and distribution of fashion and lifestyle products, as well as the provision of related services. The company can engage in activities in the fields of marketing, social media, content creation, brand building, advertising, and promotion. Furthermore, it can offer consulting services in the areas of fashion, sales, and marketing, enter into partnership and cooperation agreements, and carry out all activities that are directly or indirectly related to the fashion, lifestyle, e-commerce, and trade sectors. The company can operate both domestically and internationally.