The company's purpose is the design, creation, manufacturing, marketing, import, export, and distribution of graphic, craft, and stationery products, including cards, announcements, decorations, and personalized gifts. It also aims to provide all services in the fields of graphic design, visual communication, and creative workshop facilitation. The company may also engage in any other activity directly or indirectly related to these purposes; it may, in particular, create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with identical or similar purposes, or merge with such companies, carry out all operations and conclude all contracts aimed at developing and extending its purpose or directly or indirectly related thereto.