The company's purposes are the development, design, manufacturing, marketing, purchase, sale, promotion, and distribution of fashion accessories, notably jewelry and bag accessories such as charms, chains, keychains, and similar items, made from various materials, as well as jewelry, luxury items, and limited edition collections, including collaborations with artists, celebrities, or jewelry houses. The company may hold shares in any enterprises in Switzerland and abroad, acquire or create similar or related businesses, and undertake any operations or functions that are likely to develop the company's purpose or that have a direct or indirect relationship with its object. The company may not hold direct or indirect interests in real estate properties located in Switzerland and having a use other than exclusively commercial. The company may, either for its own account or for the account of third parties, carry out all financial, industrial, commercial, movable or immovable operations directly or indirectly related to its main purpose.
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