The company's purpose is to develop, market, purchase and sell sports, lifestyle and fashion items online and in traditional sales outlets, primarily for cycling, as well as to provide consulting services in the areas of leadership, sports and brand management. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide securities for the liabilities of affiliated companies.