The core activity of CIIB is to provide services in the field of digital service and support, particularly in the areas of: Product Data Management (capturing and enriching product data), Content Creation (creating SEO-optimized texts and content), Customer Service (customer care and support), Digital Marketing (data-driven performance marketing), and Programming (software development and support). The company offers these services to support and relieve businesses in the digital age, focusing on the individual needs of its customers.