The purpose of the company is the purchase, distribution and retail and wholesale trade in and from Switzerland of affordable fashion jewelry and fashion accessories, clothing and cosmetics, as well as the promotion and advertising of the aforementioned products. The company promotes the business activities of the group in relation to the Swiss territory. The company aims to acquire, manage and dispose of participations in domestic and foreign companies of all kinds. The company can establish branches and subsidiaries in Switzerland and abroad, develop, acquire, hold, manage, encumber, utilize and dispose of real estate, claims and securities as well as intellectual property rights (in particular patents, trademarks, licenses and technical and industrial know-how). The company can also conduct business with other group companies without adequate consideration, carry out financing activities, in particular grant loans to such companies or provide guarantees and sureties to secure liabilities for itself or for other group companies. The company can engage in any further activity that is directly or indirectly related to the aforementioned purpose of the company.
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