The company aims to advise on projects and their realization in the fields of media and management, as well as the production, realization, and supervision of television, multimedia, and music productions. It also aims to develop and implement concepts and events, as well as advise, analyze, and evaluate event management, media, and PR activities, and provide services of all kinds. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or merge with similar or related companies, acquire, manage, and sell real estate, and enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it.