The Swiss CRM Institute AG primarily focuses on promoting customer relationships and Customer Relationship Management (CRM). The core activities include: managing communities for executives to foster exchange and learning about customer relationships; organizing events such as the Swiss Customer Relations Forum and the Swiss CRM Business Club; publishing a news portal and specialist magazine with articles and studies on customer relationships and CRM; offering CRM courses and training; and providing consulting and support services to companies implementing CRM strategies and solutions. Overall, the company concentrates on promoting customer relationships and providing resources and expert knowledge to businesses to improve their customer relationships.