The company's purpose is to organize, manage, promote, and realize events, manifestations, and experiences of any kind, both on its own account and on behalf of third parties. It can also engage in the creation, development, administration, and management of brands, projects, formats, and commercial entities of any type, both its own and those of third parties. The company can also offer consulting, marketing, communication, training, and assistance services in sectors related to its activities. The company can carry out all commercial, financial, movable, and immovable activities directly or indirectly related to its purpose. It can acquire, hold, administer, and alienate participations in other companies in Switzerland and abroad, assume representations, establish branches, subsidiaries, or affiliated companies, as well as carry out any activity aimed at achieving or favoring its purpose. The company can perform any operation useful or necessary for the achievement of its purpose.