The promotion, management and administration of the professional and commercial interests of athletes, in particular in the context of participation in competitions and events in Switzerland and abroad and in the context of concluding employment contracts between athletes and sports clubs (namely; purchase, sale, loan, transactions and any other legal form of transfer). The holding, buying and selling, lending and, in general, negotiating of athletes' sports rights, as well as the exploitation, in general, of the image of athletes and sports clubs. The execution of commercial transactions of all kinds, such as purchasing, selling, leasing, participating, financing, managing, assuming representations and administering movable or immovable property, commercial or industrial activities, in particular in the context of merchandising products, sports equipment and organizing sports and commercial events. The company may carry out all operations, movable, immovable, financial and commercial, connected, useful or necessary for the achievement of the company's purpose. The company may open agencies, branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad.