The company has the following purpose: purchasing, selling and manufacturing of watches and all related objects, organizing and sponsoring all promotional events as well as financing and leasing activities for watch products, organizing all manifestations and events related to automobiles, culture, sports or art; as well as all production and trade activities related directly or indirectly to the aforementioned purposes. Furthermore, the company may carry out, either on its own account or on behalf of third parties, all financial, commercial, movable or immovable operations directly or indirectly related to its social purpose and may be interested, in any form, in all enterprises, in particular by taking participation in companies. The company may also establish branches and subsidiaries in Switzerland and abroad.