Customer Metrics AG

The core activity of Customer Metrics AG is to support companies in measuring and improving their customer centricity. To this end, the company offers two empirically developed indicators: the Customer Centricity Score (CC-Score), which measures the degree of customer centricity of a company from the employee's perspective, and the Customer Impact Score (CI-Score), which measures the degree of experienced customer centricity from the customer's perspective. With these indicators, companies can identify discrepancies between their internal orientation and the external customer experience and take targeted improvement measures.