The company aims to provide services in the fields of coaching, mentoring, personal development, media production, event organization, as well as cosmetic treatments and consultations. Additionally, the company develops, publishes, and distributes its own products and digital content. It carries out projects in the fields of education, culture, and social welfare. The company may establish branches in Switzerland and abroad, participate in other domestic and foreign enterprises, acquire or merge with similar or related companies, and enter into any business transactions and conclude contracts that are suitable for promoting the company's purpose or are directly or indirectly related thereto. It may acquire, manage, encumber, and dispose of real estate, intellectual property rights, and licenses of all kinds.