Operation of online trade and provision of services in the areas of e-commerce and online trade. Distribution of products of all kinds, in particular in the field of beauty, as well as development and offering of media services, in particular on the internet. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire, encumber, sell and manage real estate, hold, manage, acquire, exploit and sell trademarks, patents and other intellectual property rights, provide guarantees and sureties for subsidiaries and third parties, and in general conduct all business that is suitable to promote and facilitate the development of the company and the achievement of its purpose.