The company aims to provide coaching, consulting and mentoring services in the areas of career counseling, career planning, outplacement and self-employment, as well as services in the areas of employer branding, HR marketing and personnel placement. Furthermore, the company aims to provide consulting services for companies, particularly in the areas of strategy, organization, personnel, marketing and communication. The company also aims to plan, organize and conduct workshops, as well as provide teaching services as a lecturer. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire similar or related companies or merge with them, and enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it. It may acquire, manage, encumber and sell real estate, intellectual property rights and licenses of all kinds.