The company aims to provide consulting services in the areas of digital strategy, brand development, business model development, as well as product and service innovation. It develops, produces, markets, and distributes physical and digital products, services, and platforms of all kinds. The company can make investments in existing and new companies, establish subsidiaries, acquire, hold, and dispose of participations, as well as acquire, develop, exploit, and dispose of intangible assets (in particular trademark rights, licenses, domains, and copyrights). It can also acquire, hold, manage, and dispose of real estate and land, both domestically and abroad, as well as lease and sublease them. The company invests its own financial resources in financial instruments and trades on its own account. The company can conduct all transactions that are directly or indirectly related to its purpose or are suitable for promoting it. It can establish branches both domestically and abroad.