The company's purpose is to provide services in the field of user research, application optimization and usability for companies, in particular through the conduct of analyses, interviews, reviews and tests. Furthermore, the company aims to offer workshops, project management activities and consulting services in these areas. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.