The company's purpose is: to provide services in the sectors of license management, brand and corporate consulting, communication, event and project planning, as well as the trade, brokerage, and utilization of intellectual property (IP) rights and products of any kind. The company may, in particular, engage in the trade, design, development, production, promotion, marketing, and representation of articles, products, brands, digital goods, and services of any type; undertake mandates in the sectors of agency, brand representation, distribution, and brokerage, as well as provide pre- and after-sales services. It may also carry out the import and export of goods, consumer goods, finished articles, and products of any kind and provide the related ancillary services. The company may provide consulting, communication, strategy, marketing, brand management, and project management services. The company may participate in commercial, industrial, service, or real estate enterprises in Switzerland and abroad, as well as establish such enterprises, in whole or in part, or assume their operational management. It may acquire, dispose of, hold, or administer real estate in Switzerland and abroad, to the extent permitted by Swiss law. The company may carry out all commercial, industrial, and service operations that are directly or indirectly connected to the company's purpose or conducive to it. It may establish branches and subsidiaries in Switzerland and abroad.