The company's purpose is the operation of an event management business. The company may engage in any financial, commercial, industrial, movable or immovable property activity, directly or indirectly related to its purpose or likely to facilitate its achievement, conclude contracts that are intended to develop its activities or that are directly or indirectly related thereto, receive products in the form of interest, commissions and dividends, create branches or subsidiaries in Switzerland and abroad, take participations, acquire or create identical or analogous businesses, participate in any business directly or indirectly related to its purpose. It may carry out these operations both for its own account and for the account of others. It may grant loans and provide guarantees in favor of any person, including its partners and managers.