The company aims to operate an online store for clothing, particularly streetwear clothing. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies, and conduct all business that is directly or indirectly related to its purpose. Specifically, it may acquire, encumber, sell and manage real estate, intellectual property rights and securities in Switzerland and abroad. It may provide financing for itself and third parties, take out loans and grant them, as well as provide guarantees and other securities.