The company aims to operate one or more hairdressing salons for ladies and gentlemen and trade in related products and accessories. The company may also conduct all business that is suitable to promote the achievement of the company's purpose or that is directly or indirectly related to it. The company may acquire, exploit, grant and sell patents, patent rights, trademarks, trade names, brand protection rights, licenses and other intellectual property rights, as well as trade in goods of all kinds. Furthermore, the company may engage in all commercial, financial and other activities that are in the interest of the company or suitable to promote the company's purpose. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and acquire, encumber, hold and sell real estate.