The company's purpose is the creation, acquisition, operation, transfer, in any form, of all cinematographic complexes and/or cinemas, as well as all complementary, ancillary and related activities to this operation, including but not limited to: confectionery sales, screen advertising, catering in all its forms, operation of beverage outlets, operation of any license, arcade games and more generally activities related to video games, organization of events and associated services, rental of rooms and rental of shared workspaces. It also aims to operate any cinema using new technologies. The company may: carry out any financial, commercial or industrial activity, movable or immovable, directly or indirectly related to its purpose; create branches or subsidiaries in Switzerland and abroad; participate in all companies having a direct or indirect relationship with its purpose.