The company's purpose is to provide services in the areas of fitness, movement, nutrition and coaching, as well as to operate fitness studios. It offers individualized fitness training tailored to customer needs, as well as personal coaching and nutrition counseling. The company produces and trades products, equipment and materials in the sports and fitness sector, as well as goods of all kinds. The company can establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, and acquire or establish similar or related companies. It can acquire, hold, broker and sell real estate, copyrights, patents and licenses of all kinds, and carry out all commercial, financial and other activities that are directly or indirectly related to the company's purpose.