The association is a think tank that aims to support the introduction and establishment of cellular agriculture in Europe and to promote scientific and entrepreneurial activities in this field in order to support a necessary ethical and ecological transformation of the global food chain. We will help to significantly reduce the ethically and ecologically irresponsible mass animal husbandry by supporting the development, production and distribution of cell-based and plant-based alternatives/products (clean meat, animal-based meat and other products that can largely replace animal-based products in the future). We are operationally active from Switzerland, but our operational radius is focused on Europe. We provide the European population with comprehensive, evidence-based information on the consequences of the current food ecosystem and its consequences for animals, the environment and humans. We provide information on current developments in the field of cellular agriculture to consumers, producers and scientific institutions. We will organize conferences and campaigns, open to the public and accompanied by media activities. We advise funding institutions, companies and public institutions and see it as our task, together with other organizations, to inform consumers and help reduce the suffering of many farm animals as a result of intensive animal husbandry by showing practical alternatives to industrially produced animal-based products. We want to launch a community of scientists, entrepreneurs, investors and government institutions to represent these topics both scientifically and broadly effective and to launch them in the public. We want to initiate an incubator in the style of the US from Europe, in which young companies are supported in developing new developments in the field of cellular agriculture and ultimately new products, under the participation of international, experienced scientists and experts from other disciplines (marketing, design, law, PR, media). We want to raise awareness of the field of cellular agriculture at educational institutions and help promote a new generation of scientists and start-ups in Europe. We work with retailers and restaurants to provide them with information and access to alternative products.