The detention, marketing, brokerage and resale of sports rights, economic transfer rights of athletes, advertising rights and image rights of athletes and sports companies. The company may carry out consulting and service activities, also on behalf of third parties, and engage in any kind of commercial and financial activity connected to its sector of activity and provide consulting and assistance in the field of promotion, carry out business procurement, mediation, agency, representation and market research activities, assume mandates as sports agents and managers. Representation services for athletes and celebrities; Marketing, advertising and public relations services for commercial companies, charities, athletes and celebrities. Event production and organization services and related consulting services. It may also carry out any activity directly or indirectly connected with the social purpose, acquire other companies and participate in any form in enterprises with similar purposes, both in Switzerland and abroad.