The company's purpose is the wholesale, online and retail distribution and sale of goods, including the opening of sales outlets, among which clothing, accessories and consumer products belonging to the same merchandise category, mainly in Europe but also in other countries. The company may also engage in other activities, including administration, financial management and operational activities related to design, manufacturing, marketing, distribution, storage, logistics and licensing for clothing, accessories and consumer products belonging to the same merchandise category, including the exploitation and management of the related intellectual property rights. The company may acquire movable and immovable property and take interests, shares and participations in other companies with similar purposes.