The core activity of Gallup Switzerland is the conduct of opinion and market research studies on political, social and economic topics, particularly: public opinion research on political and social issues, market research among consumers and customers as a basis for marketing decisions, internal and external stakeholder analyses for business organizations and non-profit organizations, and the conduct of election research and surveys on various topics. The company specializes in researching public opinion and market trends in Switzerland and offers its customers comprehensive analysis and consulting services.