The association has the following purposes: to further develop and promote the methods and procedures of opinion research developed by Dr. George Gallup on a global, international, regional and national level, and to promote, coordinate and implement market and opinion research worldwide; to maintain and improve the prestige, reputation and reputation of the Gallup International Association and its members in connection with market and opinion research; to maintain and cultivate the name and all registered trademarks and derived usage rights and licenses of the Gallup International Association; to maintain and cultivate the reputation of the association and its recorded name Gallup International; to promote and cultivate the exchange of experiences and contacts between members, to promote business opportunities for members; to maintain the high professional and technical level of members, which is recognized and/or issued and/or prescribed by the board of directors from time to time and is exclusively oriented towards the highest industry standards and takes into account the latest scientific findings; to develop market and opinion research through participation in projects in cooperation with related institutions and generally with other interested parties; to license the usage rights to the name Gallup and Gallup International, and other works, names and trademarks owned by the association.