The company's purpose is to provide business consulting services in the areas of marketing and sales, as well as to provide additional services in the areas of organization, administration, and real estate. The company may also conduct all business that is directly or indirectly related to its purpose, in particular, acquire, use, transfer, or sell patents, trademarks, licenses, and distribution rights, and other objects and rights, as well as engage in trade with goods and commodities of all kinds. The company may acquire, encumber, sell, and manage real estate in Switzerland and abroad, and provide guarantees and sureties for subsidiaries and third parties. The company may establish branches and subsidiaries in Switzerland and abroad, and participate in other companies in Switzerland and abroad.