The company's purpose is to conduct business and initiate business in the areas of gastronomy, commerce, lifestyle, beauty care, cosmetics, and sports in Switzerland and abroad. It can provide all related services and offer products. The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business directly or indirectly related to its purpose. It can also provide financing for its own account or for the account of third parties, as well as provide securities for liabilities of affiliated companies.