The company's purpose is the manufacture, distribution, import, export and online trade of various alcoholic beverages, in particular spirits and wine-based drinks and accessories. It also aims to operate (gastronomy) companies and organize events, conferences, product presentations, decorations and promotional tours, as well as provide services of all kinds in the field of business consulting, particularly in the areas of organization, business processes, internal organization and production. The company may establish branches in Switzerland and abroad, participate in or acquire other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad, and purchase, use and sell licenses, patents or other intellectual property rights.