The purpose of the company is to operate a media agency. It assumes overall and individual tasks of all kinds related to strategy, planning, purchasing, execution and control of media deployments. The company can establish branches and subsidiaries in Switzerland and abroad. The company can conduct business with or for the benefit of related parties, in particular its shareholders and other group companies, without adequate consideration, including granting loans to these persons or providing guarantees, sureties, pledges or other securities to secure their liabilities. The company can acquire, manage, encumber and sell real estate and investments in Switzerland and abroad. The company can engage in any further activity that is directly or indirectly related to the aforementioned purposes.