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MediaCom AG

Summary

About the company

The core activity of EssenceMediacom is the provision of integrated media solutions and services in the field of advertising and marketing, including strategy development, media planning, creation and implementation of advertising campaigns for companies. The company supports its customers in developing effective communication strategies and helps them achieve their goals in the digital age.

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Offering

Products & services

Industry:Advertising Agencies

✓ Offered9

Integrated Media Strategy & Planning

End-to-end communications and media strategy, media investment planning and allocation, channel integration across global ecosystems, cross-market planning frameworks and scenario modelling.

Integrated Media Activation

Cross-channel media buying and activation, global campaign delivery with local market execution, platform integration, activation governance, trafficking, optimisation and performance management.

Connected Audience & Demand Strategy

Cross-market audience strategy and segmentation, demand modelling across channels and regions, integrated brand and performance planning inputs, customer journey orchestration.

Scalable Programmatic & Data Activation

Programmatic activation across formats and markets, first-party and privacy-compliant data use, AI-driven optimisation, bid management, cross-platform data integration.

Advanced Analytics & Effectiveness

Marketing Mix Modelling (MMM) and attribution, incrementality testing, cross-channel measurement frameworks, reporting, insight generation and outcome forecasting.

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MediaCom AG

About the company

Products & services

Looking for direct email addresses and phone numbers?

MediaCom AG

About the company

Products & services

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