The company's purpose is the design, realization, production and wholesale and retail trade, both on its own account and through third parties, of clothing accessories and accessories of all kinds, leather goods, fashion items, gift items and jewelry, as well as consulting in these areas. The activity of tour operator, the assumption of representations, marketing and promotion of activities in the tourism sector, the organization of events and any other activity related to tourism. The company may also register, acquire, hold or transfer trademarks and service marks, as well as grant, acquire and transfer licenses for use. The company may also carry out any other activity directly or indirectly related to the main purposes, including participating in other Swiss and foreign companies with similar purposes, as well as opening branches in Switzerland and abroad.