creation, development, purchase, storage, promotion, distribution, marketing, sale as well as all related services, both on its own account and on behalf of third parties, worldwide, of all luxury watch and accessory products, including the provision of services to other entities or establishments, comprising in particular all services and advice in the fields of commercial strategy, design, marketing, manufacturing, use and operation, directly and indirectly, in all forms, of all intellectual property rights in any field, acquisition, exploitation, concession and sale of licenses, patents, trademarks, designs, models, copyrights, technical expertise and other intangible assets, in any field (for full details, see articles of association).