The core activity of Imagio North Star GmbH is the development of strategies and solutions for customer engagement, particularly in the healthcare and digital health sectors. This includes: Strategic consulting (digital, innovation and design), customer behavior research and ethnography, customer experience and customer analytics services, design and development of digital products (apps, websites) with a focus on user experience (UX), and human-centric design based on deep insights into human behavior. The company supports pharmaceutical companies, health organizations and digital health start-ups in developing effective customer engagement strategies.