The exercise of any consulting and service activity, brokerage, administration, accounting, representation, market analysis and studies, purchase and sale and production of consumer goods, all within the insurance, commercial, industrial, private, corporate, public relations, marketing and advertising sectors, both in Switzerland and abroad. The company may also carry out all commercial or other activities that are directly or indirectly related to the company's purpose, as well as participate in other companies, both in Switzerland and abroad.