The core activity of innovate+grow is providing services and solutions in the areas of sales, marketing, and negotiation management, particularly for companies and their employees. This includes, among other things: sales competencies and strategies, negotiation management and deal-making, revenue growth and channel management, inbound marketing and marketing automation, leadership and change management, as well as business simulations and coaching. The company also offers specific solutions for purchasing professionals, top managers, and entrepreneurs to improve their negotiation skills and sales abilities.