The company's purpose is to engage in the trade of all types of goods, particularly luxury goods and predominantly luxury watches, the operation of online shops, as well as the acquisition, management, and exploitation of trademark rights. The company may establish branches and subsidiaries both domestically and abroad, and may participate in other companies both domestically and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, dispose of, and manage real property both domestically and abroad. It may also undertake financing for its own or third-party account, as well as provide guarantees and sureties for subsidiaries and third parties.