The Italian Desk Association aims to promote, support, and showcase ideas and concepts in the fields of art, culture, lifestyle, and gastronomy, primarily focusing on "Made in Italy" products or those associated with "Italianità." It engages in the worldwide organization and/or promotion of cultural, educational, and/or commercial activities; the organization and/or promotion of events in the areas of culture, music, sports, tourism, lifestyle, etc.; the organization of conferences, seminars, workshops, showrooms, exhibitions, and events; the maintenance of websites; marketing, communication, PR, and graphic design (both print and online) activities; the promotion and execution of research projects and studies; the establishment of scholarships and/or awards; the provision of logistical, operational, legal, marketing, and administrative support to its members; and the provision of services to members in the areas of art, culture, lifestyle, consulting, tourism, marketing, concept studies, communication, event organization, IT, sales, business opportunity mediation, seminar organization, and gastronomy. The association is non-profit. The Italian Desk Association can receive external private or institutional financing and donations, as well as participate in commercial and financial projects and real estate, both domestically and internationally.