The association aims to organize, maintain, and expand a uniform and quality-assured market presence in the field of cross-border legal and tax consulting, as well as related professional services under the brand Keypers International, of which the association is the owner. To achieve this purpose, the association particularly promotes (a) the international visibility and reputation of the brand Keypers International; (b) the development and adherence to common quality and behavioral standards to strengthen the brand Keypers International; (c) the assurance of a consistent and professional market presence under the brand Keypers International, initially particularly in the target markets of Switzerland, Liechtenstein, Germany, and Spain. The association does not accept any mandates itself, does not mediate any mandates, and does not engage in any mandate activity.