The investment of capital in securities and real estate, as well as the purchase and management of shares, exclusively for its own account; consulting, planning and research in the field of marketing and communication; the study and development of commercial strategies, the preparation of marketing plans, as well as market studies and research; the purchase and sale, import and export of new and used cars, as well as spare parts and car accessories. The company may also engage in car rental and representation activities. The company may also acquire, sell, receive and grant the use of technologies, technical know-how, industrial patents, trademarks, licenses and intellectual property rights in general. The company may also carry out activities related to the granting of loans, guarantees, including mortgages, sureties and guarantees, also in favor of third parties, excluding, however, the exercise of banking and insurance activities. The company may also acquire, encumber, manage, enhance and sell real estate in Switzerland and abroad, as well as participate in real estate companies and enterprises with headquarters and/or activities in Switzerland and abroad, in compliance with applicable laws. The company may also carry out all commercial, industrial and financial operations deemed necessary or useful and functionally connected with the company's purpose, as well as open branches and subsidiaries in Switzerland and abroad. Finally, it may acquire participations in commercial, financial and industrial enterprises, participate in consortia in Switzerland and abroad, in the sector related to the company's purpose or in other sectors.