The company's purpose is to develop, produce, market and sell watches and related products, jewelry, accessories, textiles, fashion items, all related, industry-standard and directly or indirectly related products, as well as to operate corresponding retail stores. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may, subject to compliance with the statutory provisions, acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.