The company's purpose is the creation, development and distribution of innovative brands in the fashion sector, with activities oriented towards both the business-to-business (B2B) and business-to-consumer (B2C) markets. It is also involved in the production, design and marketing of clothing, footwear and related products. In addition, the company may engage in the distribution and trade of products of any kind, as well as provide services related to the promotion, marketing and management of brands and products on its own behalf and on behalf of third parties. The company may also use virtual reality and augmented reality technologies to create new designs, communication ideas or immersive experiences to support its own brands. The company may establish branches and acquire participations in other legal entities in Switzerland or abroad, as well as hold trademarks and patents. The company may carry out all real estate and financial activities that are directly or indirectly related to the company's purpose or that are intended to achieve it.